According to the latest data released by the Nielsen Company, kids are watching TV at an 8-year high.
Kids aged 2-5 now spend an average of 32 hours a week in front of a TV screen. The older segment of that group (ages 6-11) spend a little less time, about 28 hours per week, due to school longer hours. About 97% view live TV, however, younger kids spend more time than the older group watching it via DVR, DVD and VCR.
That is a shame! Kids need plenty of time playing with toys. Being active, rather than passive in front of a TV, help them build their cognitive skills, and develop executive functions such as self-control, patience and problem-solving.
For more details on the data released, logon to nielsen.com