Eco-Psychology Trends 2012

Eco-Psychology Conference 2012, Sponsored by Ford

This past week I had the privilege of being invited to the Eco-Psychology Trends Conference, in Dearborn, MI. Got to meet great green minds, and famous environmentalists and celebrities! I love how the environment movement is growing so fast, supported by top brands nationwide.
The rise in technology has made consumers more talkative about brands' actions. There are loads of opportunities for brands to take advantage of this connectivity and use it against their competition. Here is my toast to smart green brands!

Panelists Peter Glatzer (Film producer for HBO, Discovery, Fox), and Adrian Grenier ("Entourage" actor and filmmaker)

Alan Mullaly, President and CEO, Ford Motor Company