Would you buy colorless food? We would, but the food industry states that kids and adults would never enjoy Cheetos without artificial coloring FD&C Yellow No. 6. Cheetos would look like 'shriveled larvae of a large insect'.
According to the industry natural colorings have not proven to be a good alternative. They are generally not as bright, cheap or stable as artificial colorings, which can remain vibrant for years. Natural colorings often fade within days.
The Center for Science in the Public Interest, an advocacy group, asked the government last week to ban artificial coloring because the dyes that are used in some foods might worsen hyperactivity in some children.
A government advisory panel concluded that there was no proof that dyes caused problems in most children, and that whatever problems they might cause in some children did not warrant a ban or a warning label beyond what is already required — a disclosure on the product label that artificial colors are present.
It looks like nothing is going to change any time soon....